With quick links to London, sandy beaches on your doorstep and easy access to the South Downs National Park, it's no wonder that it's hard to find a home on the South Coast.
So when an opportunity comes up to extend, build afresh, or acquire land, you can't afford to get it wrong. What you need is an architecture and planning studio with the experience and local know-how to guide you through the process towards your dream home.
That's the specialism of Chichester based Smith Simmons and Partners. Coming from extensive individual careers, founders Ben and Kerry partnered to combine design and planning experience in a single studio.
Back in 2019, we partnered with SSP to help with brand development, identity, and a website that would help convey their rich, joint experience and by-your-side approach to delivering impactful projects.
We began with a deep dive into their industry, purpose, and vision during our initial Discover Session. One of my favourite parts of every project!
Next, we tackled brand identity, designing a new logo, system of colours and typefaces. We drew inspiration for the logo from the commonly used SSP acronym. Combining this with the feel of an architectural drawing, or floor plan, we developed a mark that felt both sophisticated and authentic.
We decided to stack the three words for the complimenting wordmark, hinting at construction, building or foundations.
Portfolio imagery is arguably the best way for SSP to share the quality of their work. So, we captured high-quality imagery for key projects using a compository blending technique that allows more detail than conventional photography—especially for images where both inside and outside is visible.
Furthermore, we employed advanced sky replacement techniques to help showcase projects in the ultimate light.
PRINT AND ENVIRONMENTAL
Digital design is the fundamental foundation for any Brand Identity; however, translating that design into the physical space is the really fun part.
For SSP, we're working closely with Jot Press to create business cards, letterheads and compliment slips. We opted for a hot-stamped foiling technique instead of conventional ink printing, and the results are, well, outstanding [images coming soon].
Our relationship with SSP has continued through the years, and more recently, we had the opportunity to work on a billboard campaign displayed in the centre of Chichester. There's nothing more satisfying than extending your design work from a laptop screen to a full-on billboard size canvas.
We were also fortunate enough to help with art direction for their new offices, guiding how to execute the brand in their interior design, signage and wayfinding.
Designing a simple yet informative website was the final piece of the puzzle. The strategy focussed on their 'Guide' brand attribute, with the user experience being carefully considered to lead viewers through a journey of learning about the brand, then browsing their services, before finally reaching out to arrange a call or meeting.
We developed the website on Webflow, which provides a robust Editor tool for the client to edit copy and imagery easily. On top of that, we also created case study template pages so that SSP could create new case study pages simply by adding the relevant text and imagery. All the design, layout and technical development happen automatically, meaning anyone in their team could add new Case Studies.
Also, as standard on all of our projects, we developed the website using industry-leading SEO best practices to ensure high ranking within Google.
This was one of our first projects before Studio Yoke was formally established, and so it's encouraging to see how well it's aged. However, I'm hoping that we'll get a chance to subtly refresh the brand at some point soon, investing our last few years of additional experience and ensuring that their brand design evolves elegantly, just as they are.